Victoria Ruiz de Velasco Mtz-Ercilla


  • Madrid
    C/. María de Molina, 41
    28006 MADRID

    Tel.:+34 93 241 30 20
    Fax:+34 93 414 38 85
  • PhD in Law, Universidad CEU San Pablo, Madrid, with Cum Laude qualifications
  • Law Degree, Universidad Complutense de Madrid
Professional Experience

Partner of the firm since 1995, she is a member of the Industrial and Intellectual Property Department. She is specialised in providing advice in litigation, mainly related to trademarks, unfair competition and industrial design. She also has a broad experience in conflicts related to distribution agreements, franchise and agency, and also in consumers and users matters. She provides advice to and represents relevant multinational companies in different sectors (mainly jewellery and watchmaking), and in the defence of their industrial property before administrative and judicial authorities (including civil and criminal jurisdictions). She is a collaborator to Spanish law enforcement authorities in relation to industrial property. She has been a professor in the Civil Law Department of the Universidad San Pablo CEU.

  • Leaders League, Highly Recommended lawyer in Trademark Litigation (2021).
  • "Industrial Property Treaty", published by Editorial Centro de Estudios Ramón Areces, S.A.
  • "Código Civil. Comentado y con Jurisprudencia" ("Civil Code: comments and jurisprudence"), published by La Ley-Actualidad, S.A.
  • “Falsificaciones: ¿un problema para todos?” ("Counterfeits: a problem for all?") and “Incidencia de las falsificaciones en el grupo Richemont” ("The effects of counterfeiting activities at the Richemont Group"), both in Gold & Time Magazine.
  • Collaborator in the writing of chapter V at “Valoración y Evaluación de Marcas” ("Assessment and Evaluation of Trademarks"), written by Gabriela Salinas.
  • “La otra cara de la guerra del cava. La importancia de la marca envase” (“The other side of the cava war. The importance of the trademark and the bottle”), in Economist & Jurist.

Professor of Industrial Property in the Master's Degree in Law held at Instituto Superior de Derecho y Economía (ISDE)

  • Speaker at the Nexo Time 4th Watch-making Forum held at the opening of the Iberjoya Fair (Madrid, 2007)
  • Speaker at an industrial property course held at the Madrid Bar Association, on the subject of civil and penal proceedings relating to the distinctive signs issue (2003)
  • "Cooperation of Spanish of Law Enforcement Authorities in Industrial Property Matters" at the French Gendarmarie School (2001)
Membership to Professional Associations
  • Member of the Madrid Bar Association
  • Association Internationale des Juristes du Droit de la Vigne et du Vin
  • APRAM (Association des Praticiens du Droit de Marques et de Modèles)
  • UNIFAB (Unión de Fabricantes) 
  • Español
  • English
  • Français

Our biggest pride should not be to have friends as clients but clients as friends; our biggest success should not be to win cases but rights; our biggest goal should not be to defeat our opponent but to earn his respect and our best virtue not to be lawyers, but enjoying being so.

C/. Beethoven, nº 13, 7º
Tel.: +34 93 241 30 20
Fax: +34 93 414 38 85
email: This email address is being protected from spambots. You need JavaScript enabled to view it.

C/. María de Molina, nº 41
Tel.: +34 93 241 30 20
Fax: +34 93 414 38 85
28006 MADRID
email: This email address is being protected from spambots. You need JavaScript enabled to view it.

C/. Sindicato nº 69, 7º (Ed. Santander)
Tel.: +34 971 71 55 33
Fax: +34 971 71 90 75
07002 PALMA
email: This email address is being protected from spambots. You need JavaScript enabled to view it.
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